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Values and Goals

Touchwood’s Values

A company’s values don’t just happen. Nor are they simply a statement. A company’s values are its identity and character; the organization’s “heart and soul”. The values define the organization’s behavior in all aspects of its business conduct.

In keeping with our care and concern for the planet Touchwood’s values reflect our commitment to conducting business ethically and honestly with the highest integrity and concern for all stakeholders.


  • We are proud of Touchwood and our achievements We stand united together and compete as a TEAM
  • Triple Bottom Line: People, Planet, Profit
  • We recognize that our clients pay for actions
  • All transactions are negotiated to achieve a win-win result and satisfaction for all parties
  • All stakeholders are given equal importance
  • The culture of every client, employee, community and organization with whom we interact is respected
  • Diversity, objectivity and equal opportunity are maintained in our employment practices
  • Integrity and honesty is valued even where a loss in profits may result
  • We stand united together and compete as a TEAM

Touchwood’s Goals

Clients, employees and researches at the plantation Managed forestry is indeed a growth industry. Increasing volatility in asset values and turbulent financial markets coupled with concerns about climate change, deforestation and biodiversity all point to managed forestry continuing to grow, and grow rapidly. The Food and Agriculture Organization of the United Nations estimates that world consumption of timber will rise by 60% over the next 25 years.

Managed forestry is traditionally a long term activity which contributes to its exceptionally stable returns and excellent overall security. Touchwood recognizes the importance of long term strategy and goals to be successful and innovatively creates ways to share these benefits with clients over shorter periods.

Touchwood’s strategic corporate goal is to become a “Global 1000” company by 2015. That’s a lot of growth even for a forestry company but as a grower and supplier of forest products it’s not such a tall order. Simply, Touchwood aims to provide the sound financial and environmental benefits of managed forestry to all investors, big and small, long and short term.

Significant milestones already achieved by the Touchwood Group include:

  • Plantation operations in 3 countries and sales offices in 10 countries
  • Development of bamboo product to meet the client demand for annual returns
  • Currently 30 plantations growing 7 species within the Touchwood Group and contracted external growers
  • Diversification into consultancy, forestry technology, research and development, production, marketing and distribution of forest products
  • 600 employees across the group
  • ISO 9001 and 14001 certification